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Radio-controlled car; Gasoline-powered models. RC cars were available by mid-1960, produced by the Italian company El-Gi (Elettronica Giocattoli) from Reggio Emilia. Their first model, a 1:12 Ferrari 250LM was available in the UK in December 1966, through importers Motor, St. Martins, London, and early in 1967 through Atkinson's model shop in Swansea. This model was followed by El-Gi's 1:10 Ferrari P4, first shown at the Milan Toy Fair in early 1968.