The Silver Spring Shopping Center and Silver Theatre (designed by noted theatre architect John Eberson) were completed in 1938, at the request of developer William Alexander Julian. The shopping center was unique because it was one of the nation's first retail spaces that featured a street-front parking lot. Conventional wisdom held that merchandise should be in windows closest to the street so that people could see it; the shopping center broke those rules. The AFI Silver is a three-screen movie theater complex in downtown Silver Spring, Maryland, just north of Washington, D.C. in the United States of America. It plays both art-house and mainstream movies. It is run by the American Film Institute. The AFI Silver is the result of a restoration project for the original Silver Theatre in Silver Spring, which was originally designed by movie palace architect John Eberson and constructed in 1938. In 2003 the theatre reopened. Currently it is known to be the most technically advanced Motion Picture exhibition outlet in North America. It features the ability to show 16mm, 35mm, DLP digital projection and 70mm vertical, HDCAM, Betacam, Betacam SP/SX, DigiBetacam, DVCAM, Mini DV, DVD, VHS, Blu-ray, D5, and DVCPRO all in state of the art projectors.