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FunWithPhonics, on January 6, 2008, said:

We are the only company to engage communities with multiple language populations that can be simultaneously moved into acquiring English language skills- this also serves to lessen political tensions. How we make learning English Fun Fast and simple.

First: We have ingeniously transposed each letter into an actual image that you would naturally associate with that sound. These are images that are part of the 'collective consciousness' making them relevant and quickly accessible to all viewers.

1. Other methods rely upon the abstract method of �W� like in . This is not really correct, �W� is not but is rather a sound which we utilize a helicopter image to make this easily acquired.

2. Second, we help beginning readers acquire reading skills very quickly by training their brains to decipher text by realizing that most words are in actuality a composite of two, three of four simple word group sounds. As in the word STAR, which we read as . We utilize this word family group association to very quickly give the viewer real reading skills.

The show utilizes these beautifully animated letters in different fun environments the animations are guaranteed to hold the attention of the viewer all the while in a very innocuous fun way assuring retention of these letters and their attendant phonetic sounds.