Amasya stands in the mountains above the Black Sea coast, in a narrow valley along the banks of the Yeşilırmak River. Although near the Black Sea, this area is high above the coast and has an inland climate, well-suited to growing apples, for which the province of Amasya is famed. Amasya is set apart from the rest of Anatolia in its tight mountain valley and hides its beauty. Amasya is one of the provinces in north-central Anatolia Turkey which is distinct for its natural setup and historical values. It was the homeland of the famous geographer Strabo. Located in a narrow cleft of the Yesilirmak (Iris) river, it has a past of 7,500 years during which many civilizations left remains.
In antiquity, Amaseia (Αμάσεια) was a fortified city high on the cliffs above the river. It has a long history as provincial capital, a wealthy city producing kings and princes, artists, scientists, poets and thinkers, from the kings of Pontus, through Strabo the geographer, to many generations of the Ottoman imperial dynasty, and up to being the location of an important moment in the life of Ataturk. With its Ottoman-period wooden houses and the tombs of the Pontus kings carved into the cliffs overhead, Amasya is attractive to visitors.
In recent years, investments in tourism started to increase and provided that city started to attract more foreign and domestic tourists. Traditional Ottoman houses near the Yeşilirmak and other main historical buildings were restored; these traditional Yalıboyu houses started to be used as cafes, restaurants, pubs, hotels, etc. This is the another point of how city attracted tourists. Ottoman wooden houses and on the background of these houses one can see King Rock Tombs from Pontus Greeks. This view is like an open-air museum. In 2011, a half million foreign and domestic tourists visited the city. It indicated that tourism is developing as an industry. As of June 2012, the visitors totaled nearly 350,000. However, the foreign visitors increased more than 100 percent over the previous year. In 2011, the city of Amasya was visited by 11.000 foreign visitors. As of September 2012, it reached 22.000. The main nations which visited were mostly German and from East Asian nations such as Japan and South Korea. Many hotels, especially butique hotels, are opening.