The Lulu Shopping Mall is the largest shopping mall in India, located in Edapally area of Kochi, Kerala. It is built on an area of 3,900,000 sq ft, with total area for mall alone at 230,000 square metres (3,900,000 sq ft) and the remaining portion for a premium five-star hotel managed by JW Marriott Hotels. Opened on 10 March 2013, the mall consist of more than 360 outlets including food courts, restaurants, family entertainment zones and a nine-screen multiplex, ice skating rink and bowling alley. The estimated cost for this project is more than 1600 crore rupees. The mall is run, managed and set up by the EMKE group, a business group with interests in Middle East, Africa and Asia. The EMKE group Managing Director is M. A. Yousuf Ali, who is yet another NRI hailing from Kerala, based in the UAE.